Lederstrumpf - Online Shop

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Recognized the need for a new online presence, identified organizational and usability problems in the old website, and together with the small Lederstrumpf family, designed a new website and online store, with a new structure, new images, and a fresh new look that made the store speak to younger audiences without forgetting its loyal older clients.

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Here is a big image with the description of the four stages of the design thinking process: Ideation, Conceptualization, Iteration and exposition.

Understanding the Problem

Exploratory interviews

On this Post-It notes are the main statements of the participants. The statements were grouped and analyzed.

User persona descriptions. User task and user flows for each task.

This is a visualization of the site map with high level categories and sub categories.

For each problem identified in the usability testing, an issue was pin-pointed and solved. The first iterations were showned.

Other projects:

Propeak

Lederstrumpf - Online Shop

If you have any questions, sugestions or enquiries, feel free to contact me.
I'd love to chat!